Tripling Stylash & Brow Bar's Organic Traffic

A 3x growth story that forged lasting connections between Stylash and new, lifelong, loyal customers.

Background

Stylash & Brow Bar is a beauty and permanent makeup establishment located in Mount Pleasant, Vancouver, BC.

Stylash was facing a significant challenge in their SEO efforts. Despite their exceptional services and dedicated team, they struggled to attract new customers to their website and business location.

Stylash had previously partnered with another SEO agency for a year but had seen no tangible results. This lack of success led the Stylash team to believe that SEO and SEM were mythical solutions that wouldn’t benefit the Stylash business.

The Problem

Lack of Clarity

The Stylash team was disillusioned with the whole concept of SEO. They felt lost and frustrated, unsure of how to improve their online presence and drive more customers to the Stylash business.

Low Quality Website Traffic

Stylash only had 6 keywords on the first page of Google.

Stylash’s website was primarily receiving traffic from branded searches, comprising mostly of previous customers or those already familiar with the brand. While this loyal customer base was valuable, the issue was that the existing traffic did little to facilitate growth.

Previously failed Efforts

Stylash’s website was virtually invisible in search engine results. Potential customers in Vancouver searching for beauty and permanent makeup services were not finding Stylash in their search results.

The Approach

Educational Communication:

We took the time to educate the Stylash team about how search engines work and why the previous SEO efforts had failed. This clarity was instrumental in building trust.

Comprehensive SEO Audit:

We began by conducting a thorough SEO audit of Stylash’s website. This audit helped us identify critical issues that were hindering their online visibility.

Keyword Research:

We performed extensive keyword research to understand what terms potential customers in Vancouver were using to search for beauty and permanent makeup services. This research guided the creation of targeted service pages.

Service Pages Optimization:

We revamped Stylash’s website by creating service-specific pages optimized for search engines. Each page was tailored to target a specific service, incorporating relevant keywords, meta tags, and high-quality content.

The Results

New impressions within 9 months

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Clicks in 9 months

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Increase in website traffic

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Keywords on the 1st page of Google

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233% Increase in Website Traffic

Monthly website visitors increased from an initial 300 people to a consistent 1,000 people, representing a 400% increase in traffic.

Proximity Ranking

Stylash’s services consistently ranked within the top 3 positions in the Google Maps for the Mount Pleasant area in Vancouver, ensuring maximum visibility to potential customers nearby.

increased customer base

Through the creation of specialized service pages designed to enhance the visibility of Stylash’s offerings, the company positioned itself strategically to capture the attention of individuals actively seeking their services, thus increasing the likelihood of converting these prospects into valued customers.

Conclusion

In just one year, the transformation of Stylash & Brow Bar’s online presence has been nothing short of remarkable. What once seemed like an insurmountable challenge has turned into a resounding success story.

Our journey with Stylash began with the recognition that their existing website traffic, primarily consisting of loyal customers from branded searches, provided little room for growth. Stylash was essentially operating in a bubble, with limited exposure to new potential customers who could benefit from their exceptional beauty and permanent makeup services.

In conclusion, Stylash & Brow Bar’s success story is a testament to the potential of businesses to thrive in the digital age.

With the right strategy, dedication, and a commitment to providing exceptional services, businesses can overcome challenges and reach new heights in their respective industries.

Stylash & Brow Bar’s journey is a shining example of what is possible when expertise and determination come together to drive results.